The Importance of Social Media Marketing in Business
Regardless of your take on it, there is no denying that social media has become an essential part of people's lives. Whether through more traditional platforms such as Facebook, Twitter and Instagram, or more recent, millennial and Gen Z-focused providers such as TikTok and SnapChat, nearly everybody has some form of personal presence online. Therefore, the importance of social media marketing – and, indeed, social media in general – cannot be overlooked, especially given its dramatic, smartphone-driven growth in recent years. To illustrate this point and to explain why in greater detail, let's take a closer look at the role of social media in today's business world. The Importance of Social Media Marketing Numbers are, of course, one thing, but how do these figures translate across into your day-to-day marketing operations? Here are some of the critical roles that social media marketing can help fulfill in your business: Lead generation: With the correct targ...